When some great event takes place for your company, or a new innovation is made, or a new CEO is hired, it can be tempting to just do a quick blog about it, post it on social media, post it on your website, and call it a day. However, doing this would be like starting to mix up batter for a cake and never actually getting it into the oven. These days, newswire services are still relevant and useful to businesses. If you limit your event press release to the internet you could be missing out.
So why use wire news services? Even if you use social media, you should still use news wire services to give your story a chance of being picked up by the media. Depending on the service, you could pay less than $200 and have your standard press release distributed to trade publications, more than 5,000 websites, all of the media in your state, and also online databases and services. Did you know that submitting your press release to a wire news service can get your information indexed by major search engines?
You can cover your bases by submitting to multiple wire news services. Once you find a list of press release sites, you will notice that some are free news wires, and others are not. Sometimes there is an advantage to paying for a news wire service, as paying the fee can ensure that your press release submission gets to news sources on time. Remember that your press release has to be approved, and that can take time especially if the news wire has no incentive to do it quickly.
Even though only about 9% of people get their news from newspapers, submitting your press release to wire news services will do more than just give your event a chance to make it into the papers. Approximately 49% of people prefer to receive their news online, and the newswire services also serve to bring your event or story to the internet. So next time that you think a tweet and a blog are enough, remember that the internet is much bigger than the span of your social network and website.