What exactly can newswire services do for you and your business? Why, keep you in the minds of the public, that’s what. Newswire services are important because they are the connection between your company and the standard news outlets. What do you want to do with the news outlets, you ask?
They are the organizations that will be broadcasting your important news to the masses, and therefore be your connection to each and every potential and past client. Not only do you need to produce the important content to get it in the news, but you also need to write it up in a certain way that the news organizations will accept your press release. If you don’t have the experience or know-how to do such a thing, then you’ll want to hire a pro who does.
Newswire services can handle the pesky part of writing up the actual press release for you. It must follow a specific format in order to be considered. And that format is quite limiting in the space that you have to provide some information, unfortunately. Because of this, if you are unfamiliar with the wording or spacing in a press release, then you may find yourself with no room for crucial information.
By allowing the professional to do it, you can be assured that, not only is every aspect of important information included in the press release, but it is worded in such a way to catch the eyes of the news organizations. The press release writers have the experience under their belts, they know what gets chosen for news and what does not. Having this knowledge allows them to know just how to write a release to get the news interested.
So let’s say you want to try your hand at writing your own press release, and you’re actually happy with how it turned out. Now that you have this great press release ready to go, what do you do with it? Just e-mail it to a bunch of news organizations? Call them up and try to sell it? This next step can be harder than just writing the thing.
By going through a press release organization, you have an organization that knows exactly what outlets should be getting what stories. If you do not have the connections and the prior experience, you would just be sending your release out blindly. The PR organization will know which news outlet will be interested, and will therefore have much better luck in getting the news story accepted.
Between their superior writing skills and their connections to news organizations, you are much more likely to get your news story picked up when you hire press release services, as opposed to giving it a go on your own. So don’t leave your important news up to the fates. Let the professionals handle it and take care of everything the right way, the first time.